Stop drifting.
Find your point.
Design a life that feels like you.
A book, a guided app and a founder academy that help people clarify who they are, and help brand builders multiply what they create.
Choose your path
Where are you starting?
Finding my why
For anyone ready to stop drifting and live with intention.
- The Point, the book
- Free Why and Tick worksheets
- The Point - Life Planner App
Building a brand
For CPG founders ready for retail, capital and community.
- CPGX Academy: 8-week founder course
- Capital partner introductions, coming soon
- Partner network and the CPGX Slack
The proven process
One path for people and brands alike
Clarify
Get clear on who you are, what you value and why it matters.
Intend
Turn that clarity into deliberate choices across every level of life.
Act
Take the next right step, then keep taking it.
Build
Create something lasting: habits, a family, a business, a brand.
Contribute
Lift others by mentoring, sharing and giving more than you take.
Multiply
Grow your impact beyond yourself by creating jobs and opportunity for others.
LaunchingSoon!
Are you ready to escape drift? · Coming soon
The Point: Design a life that feels like you.
A practical guide to intentional living, helping readers align purpose, values, and life across the Eight Levels of Intention. Every copy includes a free year of The Point - Life Planner App.
Be the first to know when the book launches.
Community
Gather with us
CPGX Marketing Mastermind
For brand marketers, marketing agencies, creative studios and content creators. Hosted by AllStar Agency at the Industry Building, 650 S 500 W, Salt Lake City. Lunch provided.
The Brand Summit
Tracks from CPGX, Commerce Catalyst, Rooted Expo and Founders & Funders.
Founder workshop
A live session from the CPGX Academy.
Membership
Choose your access
Life Planner and Founder subscribers are Members. Founders also get the full CPGX Academy.
Start here.
- Free Why and Tick worksheets
- CPGX Academy Week 1, free to watch
- CPGX Slack for qualified brands, by application
Or $99.99 / year paid up front. For the personal work.
- The Point - Life Planner App
- AI guidance across the Eight Levels of Intention
- Free for one year with the book (coupon inside)
Or $999.99 / year paid up front. For brand builders.
Everything in The Point - Life Planner, plus:
- CPGX Academy, 12 hours over 8 weeks
- Partner network resources
- The full set of The Point worksheets
In partnership with
