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Week 4

Craft Your Brand Story & Strategy

Build the strategy behind everything your brand says: personas, archetype, voice, key messages and your brand pyramid.

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Discuss this week

Share your Week 4 work with other founders

Post what you built this week in #the-point-academy and get feedback from brands on the same path. The CPGX Slack is free for qualified brands, by application.

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In this session

  1. Brand Objectives
  2. Audience Personas
  3. Brand Archetype
  4. Voice & Tone
  5. Key Messages
  6. Brand Pyramid
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